Articles Tagged ‘Iris.TV’

How context might make up for no cookies

Viewers pay more attention to products shown in contextually targeted ads.

Could context-based targeting be the preferred cookie-free approach?

Methods based on where an ad appears has benefits for both advertisers and publishers.

Blue Ant strikes deal to enhance contextual targeting on FAST channels

Iris.TV’s technology will provide AI-powered content classifications from a unified data source.