Articles Tagged ‘Prime Time 2013’
Second-screen strategies change workflow, extend IP life: CMF report
The new second-screen report, released at Prime Time, discusses how audiences can be engaged longer and deeper online, which can lead to monetization opportunities.
Prime Time 2013: TV players need to embrace future, not fight it
Digital visionary Robert Tercek told conference delegates the TV industry needs to break the seasonal mindset and adapt RTB and performance tracking-based advertising.
