Women and men equally likely to chomp chocolate bars at least once a week – BBM Media Snapshot
Here's everything you ever wanted to know about Canadians who crave chocolate bars.
* 19% of Canadians (5.2 million) eat chocolate bars once a week or more.
* Canadian teens are more likely to eat chocolate bars once a week or more (25%) than the Canadian average (19%).
* The Atlantic region has 1.3 times more frequent chocolate bar consumers compared to the Canadian average.
* Canadians consuming chocolate bars once a week or more are 1.4 times more likely to eat chewy candy and boxed chocolates compared to the Canadian average.
* The top media choices of frequent chocolate bar consumers by yesterday exposure are: TV (90%), radio (81%), Internet (62%) and daily papers (49%).
* Their favourite radio formats (by weekly reach) are: news/talk (30%), adult contemporary (28%), hot adult contemporary (23%), and top 40/current hit radio (22%).
* The TV genres most favoured by chocolate bar consumers (by weekly reach) are: movies (60%), news/current affairs (54%), and suspense/crime dramas (42%).
The preceding information is from BBM RTS Canada, Fall ’06, published by BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Craig Dorning of BBM Analytics: email@example.com.