Women and men equally likely to chomp chocolate bars at least once a week – BBM Media Snapshot

Here's everything you ever wanted to know about Canadians who crave chocolate bars.

* 19% of Canadians (5.2 million) eat chocolate bars once a week or more.

* Canadian teens are more likely to eat chocolate bars once a week or more (25%) than the Canadian average (19%).

* The Atlantic region has 1.3 times more frequent chocolate bar consumers compared to the Canadian average.

* Canadians consuming chocolate bars once a week or more are 1.4 times more likely to eat chewy candy and boxed chocolates compared to the Canadian average.

* The top media choices of frequent chocolate bar consumers by yesterday exposure are: TV (90%), radio (81%), Internet (62%) and daily papers (49%).

* Their favourite radio formats (by weekly reach) are: news/talk (30%), adult contemporary (28%), hot adult contemporary (23%), and top 40/current hit radio (22%).

* The TV genres most favoured by chocolate bar consumers (by weekly reach) are: movies (60%), news/current affairs (54%), and suspense/crime dramas (42%).

The preceding information is from BBM RTS Canada, Fall ’06, published by BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Craig Dorning of BBM Analytics: cdorning@bbmanalytics.ca.