BBM releases upgraded marketing tool

The measurement co has unveiled upgrades, and the hint is dropped - there's more to come.

Marketers and media types who fancy themselves number freaks may get excited by the fact that Toronto-based BBM Analytics has updated its SalesPRO software for marketers looking to access research database info.

The new version, SalesPRO 3.0, includes an improved user interface and cross-tabs that keep all stats on one page. Users can sort and rank findings about one demo, or access another demo or category with a single click.

‘We’ve got lots of other tricks up our sleeve,’ BBM Analytics survey product development manager Craig Dorning tells MiC. ‘And the industry will see them soon.’

Interested? Yes, there’s a demo, and it can be found here: