Media Dimensions lands Yamaha Motor Canada account
Until now, Yamaha Motor Canada has kept all media chores in-house team. But Diane Webb, president of Media Dimensions, tells MiC that she recently made a successful pitch for her Toronto agency to do the media planning and buying for Yamaha's trade and specialty media initiatives.
How did Toronto’s Media Dimensions agency land an enviable chunk of business for Yamaha Motor Canada? ‘We just made a good case for being capable of doing a better job for Yamaha without increasing the budget, and they said yes,’ agency president Diane Webb explains. MDL’s media strategy and execution work for the distributor of motorcycles, snowmobiles, ATVs and other such vehicles and accessories will cover the 2007 calendar year. Yamaha’s annual ad spend is estimated by The National List to be between $1 and $5 million.