Angus Reid serves up online consumer access

For times when you just can't wait for poll results, the authoritative market research firm has added the next logical evolution in opinion-seeking. Marketers can now get strategic insights directly from online panelists.

For its just-launched Angus Reid Forum, Vancouver-HQ’d Angus Reid Strategies is developing a national online market research panel representing a cross-section of Canadians. The new initiative is designed to offer marketers and researchers immediate consumer feedback, to inform strategic decisions about product development and branding.

Panelists representing a wide variety of demographic profiles are currently being recruited across Canada, and being offered incentives such as cash, points and gift certificates for sharing their opinions, and time.