Axe media campaign to compete at Venice Fest

The inaugural two-day conference and exhibition will look at how brands, agencies and media owners can create impactful advertising.

Work for Unilever’s Axe brand created by Toronto-based Dashboard is Canada’s sole representative in the Cream of Venice Selection. But the campaign is one of only 34 selected from a total of 19 countries to screen at the inaugural Venice Festival of Media, April 15-18. The Axe initiative is also in contention for the ‘Idea of the Festival’ Award. The campaign brought Axe to life on the computer desktops of young men by creating MINDI – a video avatar who interacts with users. It was chosen for its touchpoint innovative and its long-term potential.

The Cream of Venice Selection case studies are available to view on – a searchable archive of innovative media. C Squared is organizing the Venice Festival; for further information visit