This month brings total immersion opps in information-based marketing and monetizing digital media.

Information-Based Marketing

November 13


Author and leading public opinion researcher Michael Adams, president of The Environics Group – whose latest book is Unlikely Utopia: The Surprising Triumph of Canadian Pluralism – will keynote this conference. With a theme of ‘Marketing to a Changing Canada,’ the day-long event will feature speakers and case-study presentations spotlighting information-based marketing strategies now that one in five Canadians is foreign-born.

Among the other speakers will be leaders of both companies and not-for-profit organizations, among them Best Buy Canada, the Canadian Tourism Commission, The Cancer Research Society and The United Church of Canada.

nextMEDIA: Monetizing Digital Media

November 27-28


This is the inaugural Toronto event produced by Achilles Media, which previously presented nextMEDIA: Future of Digital Content at the recent Banff World Television Festival. This is a series of events addressing the highest areas of growth in the digital media industry. The two-day conference will be a mixed program of keynotes, case studies and presentations. Speakers will include Brandon Berger, director of digital innovation for MDC Partners; Chad Stoller, XD of emerging platforms for Organic, Inc.; Daniel Tibbets, EVP/studio chief, GoTV Networks; and William Travis, president, ATTIK.

An unusual feature will be Interactive Exchange Sessions (nicknamed ‘speed dating’). The 10-minute meetings will pair individual conference delegates with leading digital media executives.