Way to represent, Canwest
A new collaboration with Telus has the beleaguered Canadian mediaco representing ad inventory for both MyTelus.com and GlobeTrotter.net.
And now for some good news. Following a competitive RFP process, Canwest Digital was awarded the sales representation and ad serving contract for Telus. The new collab has the media biggie representing ad inventory for both Telus’ English portal, MyTelus.com and its French counterpart, GlobeTrotter.net.
MyTelus.com‘s monthly traffic of 2 million reaches an average of 10% of Internet users in Canada, according to Canwest, while approximately 250,000 Canadian subscribers visit Globetrotter.net every month, reaching an estimated 7% of French-speaking web users in the country.
The portals join Canwest Digital’s current roster of 80 sites.