Yellow Pages Group media biz calls on PHD and Touché!PHD
Taxi Canada wins the long-term strategy and creative account, spanning the directory's print, online and mobile products.
Yellow Pages Group’s new communications platform and long-term strategy development for its current and future print, online and mobile products has been awarded to Taxi Canada, with media planning going to PHD Canada and Touché!PHD. Jean-Pascal Lion, VP marketing at Yellow Pages Group, says of the partnering choice, ‘the strategic thinking from TAXI and PHD focused exactly on how we need to position our business for future growth.’
Launching later this year, the new campaign will be handled through Taxi 2 and Taxi Montreal. ‘Yellow Pages directories are already an essential household staple that people think about when they have a specific need,’ says Jeremy Gayton, VP GM, Taxi 2. ‘But the Yellow Pages Group offering is so much more robust. We want consumers to think about the company’s different platforms regularly and integrate them into their everyday lives.’