Westminster Savings Credit Union selects new AOR and MAOR

Taxi Vancouver and Taylor Made Media are now representing the credit union on brand strategy, planning and marketing communications.

Following a recent review, Taxi Vancouver has been selected as Westminster Savings Credit Union’s new AOR, and Vancouver-based Taylor Made Media will be helming media for the credit union, which currently has over $1.7 billion in assets, 50,000 members and 11 retail branches in New Westminster, Coquitlam, Port Coquitlam, Maple Ridge, Cloverdale, Surrey, Langley, Burnaby and White Rock

Throughout Lower Mainland BC, Taxi Vancouver will be handling strategic planning, design and advertising communications for upcoming product and brand campaigns. ‘The team at TAXI really impressed us with their straightforward, logical and insight-driven approach to brand marketing and demonstrated a comprehensive knowledge of our brand in a very short period of time,’ said Maury Kask, VP marketing, Westminster Savings in a recent release. ‘Their collaborative team-based approach was clearly evident from our very first meeting.’ Work is already underway for the account, which was awarded mid-July.