Former Postmedia executives Kirk Allen and Steve Buors have announced the launch of Reshift Media Inc., a start-up which aims to work with agencies on their SEO, social media and mobile operations.

Kirk Allen, who left Postmedia last August where he was executive VP, advertising sales, tells MiC that he and partner Steve Buors, who departed the company as senior VP, digital media strategy and product development earlier this year, met in February to talk about starting the business.

“Many of the businesses out there now work with SEO, or social media or mobile but they don’t work with all three,” he says. “We believe there is an interaction between the three areas. The other point of difference is that we work directly with agencies, whereas other companies tend to go direct to clients.”

Allen says Reshift Media will be working with media planning and buying agencies in addition to creative shops, and have signed with a couple of clients, though can’t disclose who just yet.