Articles Tagged ‘Postmedia’
Postmedia’s revenue still down more than 25%
Print advertising revenue was the most impacted, but circulation and digital were down as well.
Additional layoffs reported at Postmedia
Page designers and graphic artists have been affected by the cuts, which are part of cost-saving initiatives.
How do Canadians feel about flyers in 2020?
Some flyers have been discontinued during the pandemic – but was it the right choice?
Postmedia amps up Toronto Sun’s website
It’s the first of Postmedia’s tabloid sites to be redesigned, with a focus on ease of browsing and uninterrupted scrolling.
Postmedia revenue drops 28.4%, company lifts salary rollback early
Cost-saving initiatives helped Postmedia mitigate loss this quarter, but year-to-date revenue is still down nearly 15%.
ICYMI: Peacock originals coming to Canada, CBC sets diversity goals
Plus, CWA Canada is set to add workers from two prominent media organizations to its membership.
National Post overhauls website
One of the advantages for advertisers is a rebuilt data pipeline, allowing for increased first-party data for better targeting.
Postmedia creates marketing grant as part of ‘re-opening’ strategy
Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.
Postmedia announces further layoffs
Approximately 40 unionized positions from Unifor and CWA Canada have been cut.
Print ad revenue down 16.5% at Postmedia
The company could benefit from the Federal Government’s wage subsidy for up to $15 million.
ICYMI: Sonos gets into streaming
Plus, Messenger Kids makes an update, Postmedia donates media space and Narcity joins the National NewsMedia Council.
How Postmedia is lending a hand to local advertisers
SVP Adrian Faull shares details behind the company’s new business directory program and how the local sales relationship differs from a national level.
Postmedia issued temporary waiver on interest payments
The company is trying to get ahead of the game by waiving an interest payment on its debt, initially due April 30.
Mary Brown’s paywall initiative is actually a last-minute media pivot
Marketing VP Jeff Barlow on where the spend was supposed to go originally, and why ROI is the last thing on his mind.
Postmedia revamps sites with video, UX at top of mind
COO Mary Anne Lavallee is looking to increase user engagement, with the end goal of delivering better ROI for advertisers.
