Rogers Media and Shaw Media have partnered to launch the long-rumoured Shomi, a subscription-based VOD service that aims to take on streaming video players like Netflix.

Content on the service will be prior seasons of current and past TV shows, including “first-window” premieres. Shows listed in the initial release include shows from Rogers and Shaw-owned properties like Modern Family, Chicago Fire, New Girl and 24: Live Another Day.

The service, which is currently in beta, will be available to Rogers and Shaw internet and TV customers in November with a “suggested retail price” of $8.99 a month, according to a release on the launch. Up to six profiles will be available on each account ,with users being able to watch on two devices at once. Trailers and fact boxes for each program will be available.

At launch Shomi will have 11,000 hours of TV shows, 1,200 movies, 340 TV series, with 30% of that content being Canadian TV shows and films.

More details to come