La Presse is adding more packaged goods experience to its group sales team in Toronto, hiring Maxine Finlay Ross as director, brands and strategic development.

Ross is the second person hired with that title in as many months and Simon Jennings, president of La Presse Group Sales, Toronto, says both hires are a product of the success of the company’s tablet product, La Presse+. Specifically, its daily tablet lifestyle vertical, “Pause,” has appealed to CPG advertisers and created a new need for expertise in that area.

Ross will be based in Toronto and report to Marc Giguère, general manager, sales, La Presse. She is also responsible for business development of the company’s media platforms for food, electronics, fashion, pharmaceuticals and automotive sectors.

She was previously an account manager, integrated sales, client solutions at Rogers Communications and prior to that was account manager, corporate sales, marketing solutions at Rogers Publishing. She has also held various sales positions at St. Joseph Media.

Gesca-owned La Presse‘s tablet product La Presse+ is pulling in readership of 438,372 per week, assuming 1.5 readers per tablet, according to stats for the week of Jan. 5 to 11 released by third-party app measurement company Localytics, an increase of more than 130,000 compared with the same week in 2014.