Toronto-based Cieslok Media has added two new digital boards to the city’s stock, with the launch of a new gateway structure.

The two new screens are located at Albion Road and Steeles Avenue West, where the city meets the suburbs of Brampton and Mississauga. The new boards replace three static ones that were previously located at the site.

The boards are large-format, high-resolution digital screens sized 10′ by 35′ and have the ability to serve ads dynamically with options for day-parting and live-data integration. As with most boards of this type, they can integrate six 10-second ads in a one-minute loop.

According to Cieslok Media the location gives advertisers access to “highly educated, affluent ethnic households” with an average income of more than $100, 000.