AccorHotels taps iProspect for global media account

The Canadian office of the Dentsu Aegis agency will handle all regional and local digital campaigns in the North American market.

Dentsu Aegis Network’s digital performance agency, iProspect, has been awarded the offline and digital media buying account for France-based hotel group AccorHotels.

AccorHotels owns and operates a number of chains across the price spectrum including Motel 6, Novotel and the Fairmont group of hotels.

The Toronto office of iProspect will serve as one of six global hubs for the account. Its team will handle all of the regional campaign activities for the North American market. Other global hubs in the partnership include Singapore, Sao Paolo, Warsaw, Cape Town and Dubai.

The partnership started on June 1 and will run for the next three years.


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