Account Win

Canadian Blood Services shifts media account to Cairns Oneil
The agency will help launch a new brand platform and campaign for the organization this year.

GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.

Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.

eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.

Media Experts takes flight with WestJet
The agency picks up the media planning and buying account from Touche.

Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.

EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.

Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.

Cairns Oneil named MAOR for SickKids Foundation
The agency will be working with the foundation to help achieve its ambitious fundraising goal and new vision for Precision Child Health Care.

UM wins Heart & Stroke account
The agency’s mandate includes brand awareness and support of the Heart & Stroke Lottery in Ontario.

TaylorMade Golf appoints Innocean as media and creative AOR
The Toronto-based full-service agency will handle the brand’s media strategy, focusing on emerging social and digital video channels.

Critical Mass wins BMW media review
The Omnicom agency picks up Canadian duties from Media Experts, which has handled the account since 2009.

Omnicom wins bulk of Uber’s global media account
The company takes over North American duties from WPP’s EssenceMediacom, which retained work in Asia Pacific.