Account Win
Who has the bulk of alcohol ad spend?
Publicis controls the biggest share of global ad spend, while as a brand, AB-Inbev brings the most money into the market.
MediaCom wins global Duracell account
The battery brand saw revenue increase in Q1, even as COVID-19 has impacted other parts of its parent company’s business.
Which media agencies have the best vitality and structure?
Some agencies in RECMA’s latest report boast high pitch success, but score lower on resources – while others are the opposite.
Kraft Heinz puts its media account into review
The company has a plan to increase media spend by 30% worldwide.
Diageo picks Omnicom Media Group, PHD to lead global account
In Canada, Touché! will handle the media business.
OMD tops RECMA’s Canadian rankings
Omnicom is the highest group in Canada, followed by IPG Mediabrands.
Earth’s Own picks Media Experts
The non-dairy beverage producers will focus mainly on digital media in order to increase brand awareness and trial.
MediaCom adds a new snack brand to its roster
Kind has chosen both MediaCom in Canada and the U.S. in separate reviews, allowing for synergy across the border.
Puma and Havas target sneakerheads on bevy of social platforms
To launch its Future Rider sneakers, the brand is activating across Spotify, Twitch, Snapchat and TikTok.
Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
The Keg goes to the Jungle
The national effort will help the restaurant’s more-than-150 locations reach a younger, more digitally-savvy market.
Kao Canada selects m/Six
The parent company of Bioré and Jergens has selected the GroupM/The&Partnership joint agency as it looks to grow its digital presence.
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
Yamaha Motor Canada picks The Turn Lab as media AOR
Initially hired to rebuild Yamaha’s tech platforms, the brand recognized the lab’s unique approach which included consultancy and media strategies.
PHD Canada scores big with RECMA for pitches
Another Omnicom shop also had big bragging rights.
