Account Win
Walmart moves media business to Starcom
The account moves from Mindshare as the retailer expands its omnichannel ad platform.
Air Miles moves to Media Experts
The loyalty program has concluded a large-scale agency review as it contends with COVID’s impact on travel-related rewards.
Mondelez picks Media Monks for North American content
The new partnership emphasizes digital-first creative, data and media effectiveness.
Mattamy Homes picks The Turn Lab as Media AOR
A focus on millennials and new Canadians will see a digital push to grow its brand and drive new home purchases.
Circle K goes to MediaCom
The global account move consolidates its NA and European USD $90 million media spend.
MediaCom wins global Uber account
The tech giant made the decision to consolidate all of its media activity under one roof.
Which media agency group controls the most auto spend?
Two holding cos clearly lead the way when it comes to managing auto brand spend, while independents are performing well on a regional level.
Starcom scores a touchdown with NFL Canada
Despite an ‘interception’ by COVID-19, the Publicis Media shop won the account for the football league.
AB InBev is not reviewing media accounts, retains Vizeum in Canada
Vizeum confirmed that the account will remain with its agency, but little is known about how long that will be the case.
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
Carat wins Hema-Quebec via virtual pitch
The non-profit tasked the agency with answering its brief within only a few hours.
Why 1-800-GOT-JUNK has issued a new media RFP
After 30 years in the market, the waste removal business is looking to do more in mass media.
The media lessons Veronica Castillo’s taking to Freshii
The former Taco Bell marketer shares how Freshii is using media to recover from its pandemic hit, and why it chose now to onboard its first AOR.
Volume growth in agency activity slowed in 2019: RECMA
The top five networks – OMD, Carat, Mindshare, MediaCom and Wavemaker – make up 49% of overall activity volume.
Wavemaker gets into the game with new global win
The developer of powerhouse franchises like Halo and the rising favourite Destiny has picked its first AOR.
