Account Win
Psycho Bunny picks Mediacom as AOR
The agency’s winning streak continues, helping the Montreal-based clothing brand with a full-funnel approach to support North American growth.
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
Mitsubishi chooses Jan Kelley as AOR
The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.
Havas Media picks up Keurig Dr Pepper
The media agency has won both the beverage brand’s Canadian and U.S. media business.
Mediacom named media AOR for OLG
The agency’s momentum from 2020 continues with one of the country’s biggest media spenders.
AIM wins Unbounce affiliate marketing account
The performance agency will take over management of the software giant’s affiliate efforts, recently folded into its marketing division.
Government of Ontario to change media AOR approach
The government is moving to a vendor of record approach, and is currently in the midst of an RFP to pick two new agencies.
Walmart moves media business to Starcom
The account moves from Mindshare as the retailer expands its omnichannel ad platform.
Air Miles moves to Media Experts
The loyalty program has concluded a large-scale agency review as it contends with COVID’s impact on travel-related rewards.
Mondelez picks Media Monks for North American content
The new partnership emphasizes digital-first creative, data and media effectiveness.
Mattamy Homes picks The Turn Lab as Media AOR
A focus on millennials and new Canadians will see a digital push to grow its brand and drive new home purchases.
Circle K goes to MediaCom
The global account move consolidates its NA and European USD $90 million media spend.
MediaCom wins global Uber account
The tech giant made the decision to consolidate all of its media activity under one roof.
Which media agency group controls the most auto spend?
Two holding cos clearly lead the way when it comes to managing auto brand spend, while independents are performing well on a regional level.
Starcom scores a touchdown with NFL Canada
Despite an ‘interception’ by COVID-19, the Publicis Media shop won the account for the football league.
