Account Win
Starcom, Publicis top new business rankings for first half of 2021
Accounts like Stellantis, OLG, TD and Nestle caused the most movement.
Omnicom to build new dedicated team for Mercedes-Benz
Adding the rest of the automaker’s work to its media assignment, the holding company will create a dedicated team to begin work in 2022.
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
Wavemaker wins De’Longhi in North America
The assignment also covers the Braun and Kenwood kitchen appliance brands.
Qtrade consolidates its assignment with King Ursa
The Toronto-based agency will handle creative and media as the digital investment platform increases its digital spending.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
CCM picks Glassroom to handle new media strategy
The assignment, which covers Canada and the U.S., is aimed at taking a data-driven approach to maximizing impact.
P&G taps Fuel Digital to reach young Quebec families
A new digital campaign for the Pampers brand commands 100% SOV for first trimester newborns on Mamanpourlavie.com.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
Psycho Bunny picks Mediacom as AOR
The agency’s winning streak continues, helping the Montreal-based clothing brand with a full-funnel approach to support North American growth.
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
Mitsubishi chooses Jan Kelley as AOR
The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.
Havas Media picks up Keurig Dr Pepper
The media agency has won both the beverage brand’s Canadian and U.S. media business.
Mediacom named media AOR for OLG
The agency’s momentum from 2020 continues with one of the country’s biggest media spenders.
