Account Win
Carat wins Hema-Quebec via virtual pitch
The non-profit tasked the agency with answering its brief within only a few hours.
Why 1-800-GOT-JUNK has issued a new media RFP
After 30 years in the market, the waste removal business is looking to do more in mass media.
The media lessons Veronica Castillo’s taking to Freshii
The former Taco Bell marketer shares how Freshii is using media to recover from its pandemic hit, and why it chose now to onboard its first AOR.
Volume growth in agency activity slowed in 2019: RECMA
The top five networks – OMD, Carat, Mindshare, MediaCom and Wavemaker – make up 49% of overall activity volume.
Wavemaker gets into the game with new global win
The developer of powerhouse franchises like Halo and the rising favourite Destiny has picked its first AOR.
Glassroom and Dialekta team up on Desjardins account
The two agencies now handle media across all digital channels including SEM.
Rogers moves account to WPP, Mindshare takes media
The new unit, Theo, is designed for more efficiency as all aspects of the communication strategy work under one roof.
The Media Kitchen wins Pillway, launches first campaign
A primarily digital campaign will target older adults and caregivers as the online pharmacy looks to grow its base.
Who has the bulk of alcohol ad spend?
Publicis controls the biggest share of global ad spend, while as a brand, AB-Inbev brings the most money into the market.
MediaCom wins global Duracell account
The battery brand saw revenue increase in Q1, even as COVID-19 has impacted other parts of its parent company’s business.
Which media agencies have the best vitality and structure?
Some agencies in RECMA’s latest report boast high pitch success, but score lower on resources – while others are the opposite.
Kraft Heinz puts its media account into review
The company has a plan to increase media spend by 30% worldwide.
Diageo picks Omnicom Media Group, PHD to lead global account
In Canada, Touché! will handle the media business.
OMD tops RECMA’s Canadian rankings
Omnicom is the highest group in Canada, followed by IPG Mediabrands.
Earth’s Own picks Media Experts
The non-dairy beverage producers will focus mainly on digital media in order to increase brand awareness and trial.
