MIC Forum update
Managing a brand? Want some free ideas for it? As part of the September 20 Media in Canada Forum, panelists including Steve Meraska of Starcom MediaVest and Jeff Spriet of Chokolat will be providing branded entertainment solutions for one lucky marketer. The session entitled ‘Make the Brand the Star’ is looking for a marketer who is interested in participating in this theoretical pitch format. If you would like to join the panel, contact strategy‘s editorial director Mary Maddever at mmaddever@brunico.com.
Other media bigwigs confirmed for this day-long Toronto event organized by Media In Canada, include Alliance Atlantis Communications executive chair Michael MacMillan, Chum president & CEO Jay Switzer and Transcontinental Media president André Préfontaine. These three top media execs will discuss how their organizations are responding to the changing communications landscape, with ZenithOptimedia president and CEO Sunni Boot moderating the debate.
And on the creative front, Paul Woolmington, head chef at the Media Kitchen in NYC, will be joined by Amsterdam-based Brian Elliott, CEO of Strawberry Frog along with Brett Marchand of Lowe Roche to discuss the strengths of traditional agencies, media agencies and hybrid shops, as creative custodians of the brand. For more info on MIC Forum: What’s The Plan?, check out the full agenda:
