Advertising and media experts will meet to discuss trends in marketing communications at the 39th International Advertising Association’s World Congress in Beijing, China Sept. 7-10. The IAA is the world’s largest partnership of advertisers, agencies, media and research companies and educational institutions.
The focus of the confab this year will be on ROI and measurement. Major speakers will include Leo Burnett Worldwide chair/CEO Linda Wolf and Zenith Media CEO Anne Parsons.
