Software developers Agentsmith and Optimal Solutions (OSi) are entering a strategic relationship to marry their ad sales and traffic management solutions to create powerful tools specifically for the media broadcast industry. Baltimore-based Agentsmith’s Sales Analyzer, Revenue Planner, Deal Manager and Revenue Optimization and Management software will be fully integrated with OSi’s Traffic Management Systems.
The amalgamation of these companies’ products will provide mutual and prospective customers a tight integrated business process, which includes sales analysis and deal creation, and better use and allocation of inventory.
