CLX, the wireless permission-based Atlanta, GA company is using Air2Web’s 2Notify solution to develop and power its opt-in text message application – PollCast. More than 20 instant market intelligence polls have been conducted for major retailers, consumer brands and marketing companies and the subscriber base is providing more than a 70% response rate to the simple text message inquiries.
Marriott International, Bellsouth, EDS and Hydrade are a few of the companies developing and launching pilot programs with CLX. PollCast allows its users to precisely target their audience at any level and analyze the results on their desktop in minutes and hours. PollCast campaigns to date have focused on consumer brands like sports drinks, athletic gear, clothing outlets and current events (the recent presidential debates). The subscriber base for PollCast (called MemberMatrix) is comprised of opt-in users from around the country, who sign up for free and must be 15 years and older. Subscriber responses are compensated by a reward of cash, points (hotel or rental car) or miles (airlines).
