A new advertising sales software – Deal Manager – designed to help television/cable networks and their affiliates increase profits by automating the creation of customized advertising packages was launched yesterday by Baltimore-based Agentsmith.
Deal Manager also gives sales managers and account executives access to historical sales information, advertising inventory and performance metrics to help manage relationships with advertisers. By being able to integrate seamlessly into a broadcast media company’s existing traffic management solution, Deal Manager eliminates the need to install additional or change to another traffic management solution. Also, the sales software works with Nielsen Ratings to estimate ratings at the inventory and deal level and can import and export packages and data coming from and going to advertising agencies.
