New York-based BuzzMetrics, a leader in word-of-mouth research and planning and cofounder of the Word of Mouth Marketing Association, has announced a new research methodology for opinion research and trend spotting. The company created the world’s first syndicated ‘Influencer Panel’ to continuously track the thousands of individuals who most effectively spread buzz and start trends online. Through its proprietary ‘Discussion Miner’ technology, BuzzMetrics identifies the most influential consumers and then measures the impact of their public commentary across a range of topics. The technology retrieves millions of verbatim discussions from blogs, chat rooms, listserves and product feedback sites, among other channels.
The first practical application of the Influencer Panel methodology is NutritionBuzz, which delivers insights for the health, food and nutrition industries. BuzzMetrics’ clients span virtually every industry, and include GM, Comcast and Hewlett-Packard.
