> 18% of Canadians use chat groups while on the Internet. This represents almost five million (4,800,000) Canadians.
> Canadian teens aged 12 to17 make up the largest age group chatting on-line, 25%, but 18 to 24 year olds are not far behind with another 24% of the total. Add in those in the 25 to 34 group with 20% and young Canadians account for the large majority of on-line chat users.
> Males and females are more or less equally likely to use on-line chat. The breakdown by gender is 53% male; 47% female.
> Those using Internet chat spend far more time on-line that the average Canadian. with 25% spending 15 hours or more in the past 7 days.
> In terms of yesterday exposure, the top four media for reaching Canadians using Internet chat are: TV (86%), internet (83%), radio (81%), and daily papers (41%).
Source: BBM RTS Canada Fall ’03 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
