Media consultant firms Forde Media Works (FMW) and Semple Media have come together in an attempt to provide a greater accountability platform to measure media investment. The new Mississauga-based company – Forde & Semple Media Works – will build on the SMART report (a database that audits the performance of advertiser TV buys), provide expanded services in media auditing, agency selection, bench-marking and strategic direction.
Semple Media brings to the table 12 years of experience along with clients like CIBC, Ford, Kraft, L’Oreal and McDonald’s. Formed in 2003, FMW was designed to work directly with advertisers to maximize the value from their media investment and improve the effectiveness of media agency relationships. Some of FMW’s clients include Nestle Canada, Procter & Gamble, Cara Operation and Government of Canada.
Joining the newly formed Forde & Semple Media Works as an associate is Terry Sheehy, the former president of Starcom Canada.
