Sharpe Blackmore Euro wins Direct Energy

Toronto-based agency Sharpe Blackmore Euro RSCG announced yesterday that it had been named agency of record for Markham, Ont.-based Direct Energy. No other agencies were considered or short-listed.
The win includes media planning and buying duties for the international energy giant. Sharpe VP media director Jeffery Thibodeau would not reveal what the account represents in terms of annual media spend but describes it as 'significant.' Media was previously handled by OMD. Strategic planning and response forecasting for the account starts immediately with a new creative platform expected in January 2005.
By Staff 
December 2, 2004

Toronto-based agency Sharpe Blackmore Euro RSCG announced yesterday that it had been named agency of record for Markham, Ont.-based Direct Energy. No other agencies were considered or short-listed.

The win includes media planning and buying duties for the international energy giant. Sharpe VP media director Jeffery Thibodeau would not reveal what the account represents in terms of annual media spend but describes it as ‘significant.’ Media was previously handled by OMD. Strategic planning and response forecasting for the account starts immediately with a new creative platform expected in January 2005.