Last week’s 10th instalment of TBWAToronto’s luncheon speaker series focused on issues facing the media industry and was led by two of the industry’s top minds, Hugh Dow, president of M2 Universal and Lorraine Hughes, president of OMD Toronto.
The discussion focused on a variety of topics ranging from how to deal with time-consuming client audits to how media innovation should be compensated. The two shared some of their ideas for ROI-friendly creative buying solutions in our ever-changing media world and also offered valuable insight into what media buying execs view as the future of the industry. The session closed with some spirited Q&A about what’s in store for television media buyers with on-demand and personal digital recording technology as well as advice for industry newcomers looking to break into the biz.
For a copy of the video from the session, contact TBWAToronto’s new business supervisor, Carissa Reiniger at: (416) 260-4093 or carissa.reiniger@tbwa-toronto.com
