Rogers Communications has launched a review of its national creative and media assignments. An RFP has been issued and the company expects to announce the results by mid-year.
The Rogers business was estimated at $40 million when it reviewed its agencies in 1999. The winners of that effort – Media Buying Services (AOR media planning and buying), MacLaren McCann (creative AOR), and Marketel (French-language creative) – will be taking part in this new process.
