Yorkdale Shopping Centre in Toronto has appointed Toronto-based M2 Universal its agency of record. The media division of MacLaren McCann, M2 will be responsible for all media planning and buying on behalf of the Centre. Yorkdale has over 200 stores and services and plans significant growth in this spring with the addition of 40 high-profile retailers.
Nancy Surphlis, VP group account director, is leading the team, which is already planning what’s up next for Yorkdale.
