Effective Feb. 1, Randy Missen will take over as BBM’s new VP, PPM and client software. Missen will continue to oversee BBM’s electronic measurement panel in Quebec and will take on the new role of directing company initiatives to ensure BBM’s software capabilities are up to speed with market demand. Missen joined BBM in 1994 as a programmer before shifting his focus to audience measurment and becoming VP, meter services in 2001.
BBM appoints Missen
Effective Feb. 1, Randy Missen will take over as BBM's new VP, PPM and client software. Missen will continue to oversee BBM's electronic measurement panel in Quebec and will take on the new role of directing company initiatives to ensure BBM's software capabilities are up to speed with market demand. Missen joined BBM in 1994 as a programmer before shifting his focus to audience measurment and becoming VP, meter services in 2001.
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