With poker growing ever more popular, TSN has added coverage of the European Open Poker Championship to its already extensive poker schedule. The eight-part series begins this Thursday at 8:30 p.m. and continues until March 24 with the final competition for a $150,000 grand prize.
Poker pulls in a consistently significant audience for TSN. The national average audience for its 2004 coverage was 157,000 viewers 2+, according to Nielsen Media Research, a 44% increase from 2003’s 109,000 viewers. The net also broadcasts the annual Poker Million tournament – the biggest poker championship in Europe – and the World Series of Poker.