Following the announcement earlier this month that Mitsubishi Motors North America had chosen BBDO as AOR in the U.S. comes the news that Mitsubishi Motor Sales Canada has given BBDO Canada its business here. Andrew Gray, the car maker’s national marketing manager, cited consistency across media platforms and geographies as key and felt BBDO Canada understands that challenge.
As the lead agency in Canada, BBDO will handle media planning and buying as well as advertising, direct marketing, interactive and retail components. The account will be run out of the Toronto office, while tapping BBDO Montreal and Proximity Canada too.
