Event

April 20
Spotlight on Specialty: Beyond the Numbers
Four Seasons Hotel, Toronto
416.967.4067

Alliance Atlantis Communications, in partnership with strategy magazine and Media in Canada, presents this second annual event designed to provide up-to-date info and research about Canadian specialty TV viewing. Highlights include Peter Sealey, former CMO at Coke and former president of marketing and distribution for Columbia Pictures, talking about the best use of TV advertising dollars, and discussing philosophies underlying brand loyalty and consumers' emotional connection to brands.
By Staff 
March 31, 2005

April 20

Spotlight on Specialty: Beyond the Numbers

Four Seasons Hotel, Toronto

416.967.4067

Alliance Atlantis Communications, in partnership with strategy magazine and Media in Canada, presents this second annual event designed to provide up-to-date info and research about Canadian specialty TV viewing. Highlights include Peter Sealey, former CMO at Coke and former president of marketing and distribution for Columbia Pictures, talking about the best use of TV advertising dollars, and discussing philosophies underlying brand loyalty and consumers’ emotional connection to brands.