Simmons’ study of gay and lesbian consumers comes out

New York-based market research firm Simmons announced yesterday that it has released its Gay and Lesbian Consumer Study, a comprehensive look at the consumer behaviour of the gay, lesbian, bisexual and transgendered (GLBT) population in the U.S. The new study will be published twice a year. PlanetOut, a leading global online media company offering consumer services, news and entertainment to the GLBT community through properties such as Gay.com, PlanetOut.com and Kleptomaniac.com, inked a charter subscription with Simmons. The media company works with advertisers to develop branded entertainment and interactive ad programs to more than five million subscribers.
http://www.smrb.com