Simmons, a New York-based market research company revealed that the gay, lesbian, bisexual and transgendered (GLBT) community has a strong appreciation for emerging technologies. The study points out that GLBT adults are more likely to enjoy buying new gadgets, be the first to have the latest electronic equipment and buy them without regard for cost and are more likely to be asked by their pals for advice when buying electronics.
With respect to online activities, GLBTs are more likely than the total population to search for airline, car and hotel info online, conduct banking, get news and weather and participate in online chat. Moreover, gay men are more likely than heterosexuals to stay online longer and be more frequent online users. Lesbians are more likely than their straight counterparts to access the net using cable or DSL. The GLBT community is estimated to have a buying power of more than $600 billion per year. Full results of the Simmons report will be revealed on September 30, 2005.
