* 2.2 million Canadians (8%) play golf regularly (when in season).
* They are mostly adults over 45 years old.
* 70% of regular golfers are males.
* The Prairies stands out as the region with the highest incidence of regular golfers with 1.5 times the national average.
* The average personal yearly income of those who golf regularly is $46,500, 1.5 times more than the national average.
* The average value of personal savings and investments among regular golfers is two times the Canadian average of $60,000.
* Regular golfers are notable sports event attendees. They are 4.4 times more likely to go to golf events than the national average, 2.3 times more likely to go to football games and twice as likely to go to horse racing events.
* Among their top purchased items during the last two years are: golf equipment (1.5 times more than the national average), a satellite dish (1.6 times more than the national avg.), and a hot tub (1.8 times more than the national avg.).
* TV (93%), radio (91%), Internet (62%), and daily newspaper (62%) are their top four media (yesterday’s exposure).
* When referring to radio programming usage, they listen twice as much to sports reports and 2.4 times more to sports talk/phone-in programs compared to the national average.
(Movies, news/current affairs, hockey when available, and golf – 4.7 times more than the national average – are their most popular television programs by weekly average viewing. They also watch 2.78 times more NFL games, 2.2 times more CFL games, and 2.1 times more baseball games compared to the national averages.
Source: BBM RTS Canada Fall ’04 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
