CanWest MediaWorks has named three new hires to beef up its broadcast marketing initiatives. Of the new hires, SVP of marketing, TV and radio, Walter Levitt says: ‘This was done to create focused brand teams. It’s part of our new commitment to be very marketing and brand focused across all our properties.’
Tim Kist has joined CanWest as director of marketing for specialty, leading all projects for all of the net’s specialty brands. He left APTN where he held the role of director of sales and marketing. Kist will be based in Winnipeg. Brad Parry has taken the role of director of marketing for CH TV, spearheading all marketing initiatives for the CH brand across Canada. His most recent role was as director of marketing, advertising and DM for Calgary-based Adculture Group. He will be based in Calgary. Both Kist and Parry will report directly to Levitt.
Jamie Schouela has been hired as director, advertising and promotions strategy for Global TV. He was most recently director of marketing at Alliance Atlantis and will oversee the strategic direction for all on-air, off-air and online marketing. Based in Toronto, Schouela will report to David Hamilton, VP of marketing at Global.
