* 4.4 million Canadians (16%) have full-time jobs but no RRSP.
* 46% of the full-time employees with no RRSP are under the age of 34 (1.7 times more the national average); 23% are between the ages of 34 and 44.
* 60% of the full-time employees with no RRSP are males.
* The region with the highest incidence of Canadians with full-time jobs and no RRSP is Atlantic (1.4 times the national average).
* 87% of full-time employees with no RRSP, have a personal yearly income below $50,000.
* Canadians with full-time jobs and no RRSP are over represented in primary occupations (3.2 times) and in clerical occupations (2.3 times).
* 22% (1.8 times more than the national average) have no savings at all; 40% have less than $5,000 (1.6 times over the national average).
* 34% of the full-time employees with no RRSP rent their home (twice the national average).
* Their general use of financial services is under national averages except for personal loans (their incidence is 1.4 times more than the national average).
* Their top three media by yesterday exposure are: TV (86%), radio (83%) and Internet (54%).
* Their top three favourite radio formats by weekly reach are: 20% adult contemporary (1.8 times the national average), 14% classic/mainstream rock, and 13% news/talk.
* Movies (74%) followed by news/current affairs (56%), and hockey (43%) are their most popular television shows by weekly average viewing.
Source: BBM RTS Canada Fall ’04 / Spring ’04, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
