* 7 million Canadians (25%) shopped at La Senza last year.
* Almost one-third (31%) of La Senza shoppers are males.
* 23% of La Senza shoppers are teens (2.5 times the national avg.) and 18% are between 18 and 24 years old.
* 43% are single (1.6 times the national average).
* Compared to the national averages, they are:
o 1.8 times more likely to practice aerobics.
o 1.7 times more likely to go jogging.
o 1.7 times more likely to do pilates/yoga.
* La Senza shoppers are also heavy users of esthetic services. Compared to the Canadian average, they went/used:
o 2 times more to tanning salons.
o 2 times more waxing services.
o 1.8 times more facial/cosmetic services.
* 32% of La Senza shoppers used gift certificates last month (above average).
* The top three media for yesterday exposure against La Senza shoppers are: TV (91%), radio (90%), and Internet (63%).
* Mainstream top 40/CHR (16%, 1.6 times the national average), hot adult contemporary (12%, 1.5 times the national average), and adult contemporary (12%) are their top three favorite formats (radio weekly reach).
Source: BBM RTS Canada Fall ’04 / Spring ’05, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
