* 500,000 Canadians (2%) attend professional football games regularly (when in season).
* Males are 1.4 times more likely to regularly attend football games.
* Young Canadians 12 to 24 years of age are more likely to attend (1.4 times the national average). Canadians 35 to 44 years are also above the national average.
* The prairie provinces have the highest regular attendance at football games.
* Regular football game attendees are more likely to have management (37%) and executive (22%) occupations.
* Regular professional football attendees participate in a broad number of sports compared to the national averages. They practice:
o 4.5 times more football.
o 2.7 times more curling.
o 2.7 times more water skiing.
o 2.5 times more soccer.
o 2.3 times more basketball.
* Regular football attendees also attend other professional sports events. They are 4 times more likely to attend golf tournaments, 4 times more likely to go to basketball games, 2.5 times more likely to go to baseball games, and 2 times more likely to attend hockey games.
* Radio (94%), TV (88%), Internet (59%) and newspapers (58%) are their top four media in terms of yesterday’s exposure.
* Looking at radio programming preferences, their top formats are: News/Talk (24%), Classic/Mainstream Rock (19%) and Mainstream Top 40/CHR (14%).
* Movies (78%), CFL Football when in season (70%), hockey when in season (69%, 1.8 times the national average), and news/current affairs (67%) are their most popular television programs by weekly average viewing.
Source: BBM RTS Canada Fall ’04 / Spring ’04, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
