Publicis Canada has launched Intersect, a newly-created division focusing on retail marketing, specifically on the development and implementation of OOH collateral, POP and packaging. Intersect will highlight the psychology and science of consumer buying habits to develop brand positioning. At the helm of the division is Carolyn Higgs, formerly of Maclaren McCann, where she spent more than five years on General Motors, Rogers wireless and cable business, among others.
