DDB Worldwide and DDB Canada are launching SignBank, a system that looks globally at the unique trends of local consumers. DDB SignBank is already operational in DDB’s Vancouver, Montreal and Toronto offices. While the full 2006 release has not yet been disclosed, early trends have already been spotted in Canada. DDB SignBank predicts Canada will have more ‘self-determination and distinction.’ Examples cited to this effect include a stronger worldwide presence by Canadian musicians, actors and designers, in addition to the decision to stay out of the Iraqi war, plus our stance on gay marriage. Signbank also predicts that specialization will be a future trend for both the Canadian and U.S. markets in the fields of education and technology.
