The BBM Media Snapshot feature has moved to the Thursday edition of Media in Canada. Watch for it on alternating weeks.
* 4.9 million Canadians (18%) chat online.
* Teens dominate online chat and are the largest age group actively chatting (26%) followed closely by young people aged 18 to 24 (24%). Half (51%) of all Canadian teens chat online.
* Teen girls are slightly more likely (55%) than are teen boys (45%) to chat online.
* Canadians in all regions show more or less equal levels of online chatting.
* They are very active online in general:
o 2.5 times more likely than the average Canadian to download MP3 files.
o Twice more likely to listen to a radio station via steaming audio.
o Twice more likely to read online magazines.
o 2.5 times more likely to watch a TV broadcast via streaming video.
* Their top media choices by yesterday exposure are: TV (84%), Internet (83%), radio (80%), with daily papers next but quite far behind at 41% read yesterday.
* Their favourite radio formats by weekly reach are: Top 40/Contemporary Hit Radio (30%), Adult Contemporary (29%), Classic Rock (27%), and News/Talk with 23% listening in a week.
* Favourite TV shows by weekly viewing are: movies (71%), news/current affairs (47%), reality shows (42%), and hockey (in season) with 42% watching.
Source: BBM RTS Canada Fall ’04 / Spring ’04, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
