The Canadian Digital Signage Association has launched a new Web site (the-CDSA.org) designed to be a central resource for signage network operators, media buyers and planners, hardware and content suppliers, and real estate owners. The association views the site as a major step towards defining a media category for private digital signage networks in the minds of media buyers and planners, and features useful tools such as a company directory, glossary of terms, definitions, and Canadian specific articles.
In the future, the Web site will also give the industry access to CDSA Fund research providing both quantitative and qualitative data; established best practices for association members in order to set standards that will promote credibility of the industry as a whole; educational seminars to help ad industry professionals keep abreast of digital signage developments in a timely and efficient manner; annual conference information showcasing the value of the Canadian Digital Signage industry to the marketing community at large; and education and networking opportunities.
