Callaghan-Osborne is the name of a newly launched management consultancy dedicated to helping marketers increase the ROI from their marketing communications spending. The two principals of the Toronto-based firm – Janet Callaghan and Jeff Osborne – certainly have the credentials and experience needed to do the job. In addition to their involvement with organizations such as BBM, PMB, COMB, BES and CMDC , both have held senior executive positions with major industry players. The business is focused on three high-return marketing communication activities: auditing expenditures for value; establishing goals, measurable deliverables, and an effective implementation process for suppliers; and ensuring that strategies get effectively executed. Callaghan-Osborne also works with international media audit companies by providing a local resource in Canada.
Callaghan has been SVP integrated marketing for Bell Globemedia, managing partner at The Media Company/MBS, and a vice-president at J. Walter Thompson. Osborne was previously president and CEO of ComQUEST Research, managing partner The Media Company/MBS, and vice-president at Enterprise Advertising Associates.
