Q1 radio demand up 2.4%: CBS study

Canadian Broadcast Sales (CBS) has found that demand for radio airtime increased an average of 2.4% in major markets for the first quarter of the 2006 broadcast year (beginning in September). The top five categories by spending accounted for more than half (55%) of total ad spending on CBS-represented stations. The top five categories were:
* Retail $6,391M (17% share)
* Automotive/Auto Aftermarket $6,374M (17%)
* Telecommunications $3,491M (9.3%)
* Financial $2,590M (6.9%)
* Beer/Wine/Coolers $1,818M (4.8%)
The broad demo of adults 25-54 remained national advertisers' bullseye nabbing 52.68% share of revenue, up 11.7 share points in a comparison from first quarter numbers last year. Toronto-based CBS is a national sales firm repping 60% of all Canadian radio stations.
By Staff 
January 19, 2006

Canadian Broadcast Sales (CBS) has found that demand for radio airtime increased an average of 2.4% in major markets for the first quarter of the 2006 broadcast year (beginning in September). The top five categories by spending accounted for more than half (55%) of total ad spending on CBS-represented stations. The top five categories were:

* Retail $6,391M (17% share)

* Automotive/Auto Aftermarket $6,374M (17%)

* Telecommunications $3,491M (9.3%)

* Financial $2,590M (6.9%)

* Beer/Wine/Coolers $1,818M (4.8%)

The broad demo of adults 25-54 remained national advertisers’ bullseye nabbing 52.68% share of revenue, up 11.7 share points in a comparison from first quarter numbers last year. Toronto-based CBS is a national sales firm repping 60% of all Canadian radio stations.