Annual National Advertising Spend – Q1 – Utilities
| Q1 2002 | Q1 2003 | Q1 2004 | Q1 2005 | |
| Fireplace logs/firewood | $– | 3,240 | — | — |
| Fuel oil/portable heater fuel | $79,271 | 23,248 | 53,069 | 490,868 |
| Hydro & power | $1,869,899 | 2,272,284 | 2,182,675 | 4,192,907 |
| Natural gas | $429,570 | 287,086 | 1,099,555 | 1,675,454 |
| Propane gas | $3,015 | 8,406 | 3,132 | 7,101 |
| Total | $2,381,755 | $2,594,264 | $3,338,431 | $6,366,330 |
National Q1 Total Spend by Medium
2002
| Dailies | $1,456,436 | (61.1%) |
| Magazines: | $148,431 | (6.2%) |
| Out of Home: | $111,303 | (4.7%) |
| Radio: | $173,466 | (7.3%) |
| Total TV: | $492,119 | (20.7%) |
2003
| Dailies | $1,874,989 | (72.3%) |
| Magazines: | $128,275 | (4.9%) |
| Out of Home: | $116,769 | (4.5%) |
| Radio: | $278,427 | (10.7%) |
| Total TV: | $195,804 | (7.5%) |
2004
| Dailies | $1,989,279 | (59.6%) |
| Magazines: | $150,109 | (4.5%) |
| Out of Home: | $153,665 | (4.6%) |
| Radio: | $252,560 | (7.6%) |
| Total TV: | $792,818 | (23.7%) |
2005
| Dailies | $2,711,517 | (42.6%) |
| Magazines: | $391,1455 | (6.1%) |
| Out of Home: | $192,440 | (3.0%) |
| Radio: | $198,469 | (3.1%) |
| Total TV: | $2,872,759 | (45.1%) |
National Q1 2005 – Top 5 Spenders, Utilities
1) Quebec Government – Quebec Hydro (Hydro & power)
2) Centrica PLC – Direct Energy (Natural gas)
3) Canadian Oil Heat Assocation (Fuel oil/ portable heater fuel)
4) Noverco Inc. – Gaz Metro Natural Gas (Natural gas)
5) Government of British Columbia – BC Hydro & Power (Hydro & power)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, please contact Andrea Beach, business manager, andrea.beach@nielsenmedia.com.
All data courtesy of Nielsen Media Research.
