Most Canadians are now familiar with satellite radio, says a new survey by Ottawa-based Decima Research. Some key findings from the proprietary study include:
* 77% say they are aware of satellite radio with men (87%), 25-34s (86%) and $100K households (87%) leading the pack.
* 3% of Canadians say they or someone else in their household subscribes to either Canadian or U.S. grey market satellite radio services.
* Another 6%, about two million Canadians, said they would likely subscribe within the next year at a price of $13 per month. An additional 14% said they might or might not subscribe within the next year.
* Sirius Canada seems to be the potential lead player with 27% of those likely to buy a satellite radio within the next year leaning towards Sirius as compared to only 12% for XM Canada.
