Canadian Primedia to rep Probec outside Quebec

Montreal-based newspaper network Probec and Toronto-based Canadian Primedia Sales & Marketing have entered an agreement to represent newspapers to advertisers and their agencies outside of Quebec starting April 18. Former Can-West Media Sales president and newspaper vet Ron Clark recently formed Canadian Primedia Sales & Marketing. Probec's daily newspaper network includes La Presse of Montreal, Quebec City's Le Soleil, and Le Droit of Ottawa-Hull, among others. The network reaches more than 1.6 million adult readers.
By Staff 
January 24, 2006

Montreal-based newspaper network Probec and Toronto-based Canadian Primedia Sales & Marketing have entered an agreement to represent newspapers to advertisers and their agencies outside of Quebec starting April 18. Former Can-West Media Sales president and newspaper vet Ron Clark recently formed Canadian Primedia Sales & Marketing. Probec’s daily newspaper network includes La Presse of Montreal, Quebec City’s Le Soleil, and Le Droit of Ottawa-Hull, among others. The network reaches more than 1.6 million adult readers.